See the opening
Start with the market: what people want, where incumbents are slow and where a sharper brand can win.
We build brands
that move.
ARKO is the company behind everything I build. D2C brands, software and new ideas all live here, connected by one standard.
Explore↓More than a name
ARKO
AA
RareR
KindK
Of brandsO
A Rare Kind of Brands. I chose the name because I never wanted to build companies that feel interchangeable. Each one needs its own reason to exist.
Our point of viewGrowth is designed
Not an agency.
A group of companies built from the inside.
Public operator receipt / 2025
Built on
real reps.
I built ARKO from firsthand operating experience. In my public 2025 recap, I shared a trailing 365-day sales snapshot of $1,946,718 from a business I operated.
Publicly shared revenue snapshot. Revenue is not profit and this figure is not presented as consolidated ARKO Brand Group revenue.
See the operating evidence ↗Public ventures
Built to
compound.
Four public ventures. The wider D2C portfolio stays private. No Layer is the only D2C brand shown here.
AI operating system
View the full group ↗RunCadre
Explore ↗App · Launching soonTwovely
Meet the venture ↗AI automationKwikflow
Visit Kwikflow ↗Public D2C brandNo Layer
Our D2C edge ↗The ARKO method
Operator energy.
Owner mentality.
Build the machine
Positioning, product, creative and distribution are designed as one connected operating system.
Compound the edge
Stay close to the customer, learn fast and reinvest the signal into brand, team and durable growth.
Founder / Operator / Builder
The founder
Zion
Fajemilugba
“I never wanted to stand on the sidelines. I wanted to own the outcome.”
I learned e-commerce by operating brands myself. Now I use those lessons to build software, systems and new companies. That journey is the thread connecting everything inside ARKO.
Read Zion's story ↗Live ventureKwikflow.nlAI automation for tradespeople
In buildTwovelyConsumer app · launching soon
MediaWatch the storyPodcasts & field notes ↗
Beyond the companiesWhy I keep
Why I keep
building.
The goal is not just to own more businesses. I want the work to create freedom, help the people around me and give me more room to support others. Faith, family and responsibility are part of the reason ARKO exists.
Meet the person behind ARKO ↗
Amsterdam bornBuilt beyond
Global by design